At the same time for G bank network bank marketing situation, Given G bank network bank consumer relationship marketing, product Innovation and multi channel marketing strategies and measures. 同时针对G银行网络银行营销的实际情况,给出G银行网络银行客户关系营销、产品创新和多渠道营销策略与措施。
The Influence on consumer loyalty of relationship marketing tactics 关系营销策略对客户忠诚的影响
One on hand, brand trust is the link bridge between consumers and businesses; on the other hand, it has an important effect on consumer behavior. As a result, it has become a new focus for trust and relationship in marketing research. 品牌信任,一方面是链接消费者与企业之间桥梁,另一方面对消费者行为有重要作用,因而成为信任和关系营销研究领域的新热点。
Business firms should make consumer education as long-term strategy run through whole marketing course, and exactly deal with the relationship of consumer education and marketing technique, aim at the harmonious unification of consumer's benefits, business value and social effect through ceaseless research and innovation. 企业要把消费者教育作为长期战略,贯穿于企业营销的全过程,要正确处理消费者教育与营销技巧的关系,不断探索创新,实现消费者利益、企业价值和社会效果的和谐统一。