The fourth part is a commercial bank integrated marketing case studies to a highway under the Securities Group and an example, a commercial bank-based financial services package through public-private joint marketing and integrated marketing model case of successful marketing Highway Group. 第四部分是商业银行综合营销案例研究,以某高速公路集团公司和下属证券公司为例,研究某商业银行通过套餐型金融服务以及公私联动营销等综合营销模式成功营销高速公路集团的案例。
Integration of Standardization and Discrepancy Strategy Leads to Successful International Marketing Strategic Group and the Discrepancy of Firm's Profitability 标准化与差异化融合&国际营销成功之道策略群组与企业盈利水平的差异