After the analysis of the disadvantages of the traditional marketing and the advantages of the web marketing, this paper proposes to build up the web marketing system for railway passenger and freight transportation based on the technologies of intranet / internet and analyses its feasibility of implement. 在分析铁路传统营销存在的弊端及网络营销优越性的基础上,提出利用Intranet/Internet技术建立铁路客货网络营销系统的设想,并分析了其实施的可行性。