Based on the analysis of cyber marketing's feature, according to the analysis of customer behavior mode, purchase decision-making process and consumer black box, the article brings up correspondent cyber marketing strategy. 在分析网络营销特性基础上,通过对消费者行为模式和购买过程以及消费者行为黑箱分析,提出了相应网络营销策略。
At the same time, the research of customer value and combined with very little, while the customer value in the consumer decision-making process also plays an important role in the evaluation. 同时,已有研究中忽略了顾客价值对顾客忠诚的影响,而顾客价值在消费决策过程中起着重要的作用,对顾客价值的评价必然会对顾客忠诚产生影响。
Based on the customer value principle, this paper proposes the demand decision-making process with mental models of customer expectation for client goal realization. 以客户价值理论为基础,围绕客户目标及实现全过程,提出了基于期望心智模式的需求决策过程模型。