Unilever, the Anglo-Dutch consumer products group, will invest more than $ 400m by 2013. 到2013年,英荷消费品集团(CPG)联合利华的投资将超过4亿美元。
Procter & Gamble, the US consumer products group, will resume selling its SK-II brand of cosmetics in China after regulators said the products were safe for use following a month-long suspension. 美国消费品集团(CPG)宝洁(Procter&Gamble)将在中国重新销售SK-II品牌化妆品。监管机构此前表示,使用该品牌产品无安全问题。SK-II品牌化妆品暂停销售已有一个月。
ADVANTAGES : The company's consumer products group dynamic positioning, knowledge, ideas and imaginative, have some spending power of the family. 产品优势:公司产品所定位的消费群体有活力、有知识、思想奔放、有一定消费能力的一族。
To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy. 了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。