Off the Internet, viral marketing has been referred to as " word-of-mouth,"" creating a buzz,"" leveraging the media,"" network marketing. " 互联网之外,病毒式营销被用来指“口碑(word-of-mouth),”“制造热点(creatingabuzz),”“整合媒体(leveragingthemedia),”“网络营销(networkmarketing)。”