Virtual enterprises need customer relationship management as well as traditional enterprises. 同样,虚拟企业也需要客户关系管理,并且比传统企业更为迫切。
With the increasing commercial value of virtual communities as an independent business model and the customer relationship management means, it has been the hotspot and focus in the extant research on online marketing. 作为一种独立的商业模式和新兴的企业客户关系管理手段,虚拟社区的商业价值日益凸显,并逐渐成为当前学者网络营销研究的重点。