The University Press brand building often focuses on books brand building and overlooks author brand building and editor brand building. 大学出版社(UPB)进行品牌建设,往往只专注于图书品牌建设而忽略了编辑品牌和作者品牌的建设。
Books brand will help improve the market competitiveness and visibility of the University Press, thereby promote the sale of books to achieve economic efficiency. 图书品牌有利于提高大学出版社(UPB)的市场竞争力和知名度,进而促进图书的销售实现经济效益。
The University Press refers to the common institutions of higher learning setting up in various books and their publishers of newspapers and periodicals, electronic and audio-video publishers. 大学出版社(UPB)指的是在各类普通高等院校设立的图书出版社及其所属的报刊、电子音像等出版机构。