There is no doubt that external links for a site included into the search engine results page to play an important role. 毫无疑问,外部链接对于一个站点收录进搜索引擎结果页(SERP)面起到了重要作用。
In the context of traditional search engine results page ( SERP ), the rank of links has a significant impact on click-through rate, conversion rate and brand awareness. That is partly because of the consumers ' top-down browing habits. 在传统搜索引擎结果页(SERP)面的情境下,由于用户自上而下的浏览习惯,结果项的排名对各个链接的关注度、点击率、转化率以及用户的品牌认知产生至关重要的显著影响。
Vertical search engine provides more sophisticated search results than general search engines, which needs to extraction the field-related information from related Web page. 它是面向某一特定领域的搜索引擎,提供比通用搜索引擎更精细化的搜索结果,因此需要从网页中抽取出与领域相关的信息。