Therefore, the future development of retail industry in China should transform to the management idea of providing total customer experience. 因此,我国零售业的发展应该转到为顾客提供全面客户体验的管理理念上来。
CRM Practice in HP Company & Total Customer Experience(TCE) CRM案例&惠普公司的全面客户体验服务模式
The total customer service, experience marketing and related theory are applied to analyze the problem of electronic channel, and give plenty of advices and promoted suggestions. 3. 综合运用全面客户服务、体验营销等理论工具,对电子渠道问题进行全面剖析,并逐一提出优化建议。
By researching the structure and operation of deliver system of customer experience value, the author presented the key point of deliver system of customer experience value : total quality management of overall management hotel service process, personnel management, customer relation management, hotel experience marketing etc. 最后,通过对酒店顾客体验价值交付体系的构成和运作研究,作者提出了顾客体验价值交付体系管理重点:酒店服务过程全面质量管理、酒店员工管理、顾客关系管理、酒店体验营销等。