Here is a company, says Raynor, that developed cutting edge products, understood its customers, and executed its strategy well. 雷纳表示,索尼就是这样一家公司:开发出尖端产品,了解其客户,很好地执行了自己的战略。
It arises, says Raynor, because to succeed companies have to make bold strategic commitments to the future to markets, products and developing distinctive capabilities. 雷纳表示,“战略悖论”出现的原因在于,企业要获得成功,就不得不对未来(市场、产品和发展独特能力)做出大胆的战略承诺。