This article is precisely based on the understanding and analysis of the purchasing behaviors of the consumer on-line ( the whole process includes consumers ' demands stimulated by marketing and environment and the finally purchasing decision-making ), proposed the segmentation method of the network market. 本文正是基于对网络消费者购买行为(消费者受营销和环境刺激产生需求到最终做出购买决策的整个过程)的认识和分析研究,提出网络市场的细分方法。