McDonald's won't become a Montgomery Wards(MW), he said, referring to the now-defunct US department store chain. But it could become a Sears, losing its undisputed position as the top brand in its category. 麦当劳不会成为MontgomeryWards,他指的是那家现已破产的美国百货连锁公司,但它可能成为西尔斯(Sears),失去作为本行业顶级品牌的无可争辩的地位。