In the end, this paper puts forward some views on electronic marketing, relating to online brand, the transmission of goods information, the service improvement, member relationship management, all of which is aimed to help the electronic retail enterprises improve the customer loyalty. 针对研究结论,本文提出相关网络营销策略,从网站品牌建设、商品信息传递、服务质量改进、会员关系管理(MRM)等角度帮助网络零售企业改进与提高网络顾客的忠诚度。
By relationship oriented management, channel member can make differentia advantage : innovation advantage, service advantage and flexible advantage. So, to build the relationship oriented channel management, the channel member must insist on innovation, inspire, communication and common corporation culture. 通过关系导向渠道成员可以获得差异优势,主要表现为创新优势、服务优势、柔性优势,为建设关系导向的渠道管理,渠道成员必须坚持创新、激励、信息沟通和企业文化的认同。