As the market competition, improving customer perceived quality is an important way of the enterprises ' competitive advantage. 随着市场竞争的加剧,提高顾客感知质量是为企业提高竞争优势的重要途径。
Foreign automakers have come out with low-priced models for the domestic market, and foreign brands are perceived by Chinese consumers as higher quality, often with justification. 如今,在华的外资汽车品牌相继推出价格越来越低的产品,且中国消费者普遍认同外资品牌产品有更高的质量,而且这种观点时常得到事实的证明。