Research on development strategy of direct mailing in China 中国邮政直邮(DM)商函媒介发展战略研究
Targeting leading buyers in the china, a comprehensive direct mailing campaign takes place prior to the show to an extensive in-house database. 在展会开始前,主要中国大陆地区的主要采购商,邮寄大量展会资料。
The continuous innovation in the marketing modes such as the Direct Mailing(DM) Marketing, the One-to-One Marketing and the Customer's Relationship Oriented Marketing has shocked the marketing business. 直复营销、一对一营销和客户关系营销等营销方式的不断创新,一次次震撼了营销界。