Key account management is the process to develop and maintain some key customers that are vital for company. 重点客户管理就是有计划、有步骤地开发和培育那些对企业的生存和发展有重要战略意义的客户的过程。
Research on Key Account Management(KAM) Information System Based on CRM in Power Supply Company 基于CRM的供电公司大客户管理(KAM)信息系统研究
The Research of Philips TV Key Account Management(KAM) and Development Strategy 飞利浦彩电重点客户管理及发展策略研究
Then the key account and key account management are analyzed, including the type and characteristic. 接着从理论上对大客户和大客户管理(KAM)进行了分析,即对企业来说,什么样的客户是大客户,他们有什么样的特征,以及大客户管理(KAM)的定义及原则。
There is an increasing number of enterprises implementing Key Account Management(KAM) ( KAM ) and achieving some progresses. 越来越多的企业实施了大客户管理(KAM),并取得了一定的成效。