Furthermore, with the study on the important meaning of customer value, the value management of automobile regional market and the relative value model is advanced, and the values of customer, dealer and sales representative are discussed. 进一步通过探讨顾客价值的重要意义,研究了汽车区域市场的价值管理,建立了相关的价值模型,分析了顾客、经销商和销售代表价值。