And at the same time, the paper summarizes the challenges and opportunities for the travel agency according to the comprehensive evaluation of the social culture environment, economic environment, the political environment and technology the environment. 同时,在综合评价了该旅行社的社会文化环境、经济环境、政治环境和技术环境的基础上,总结了该旅行社面临的机遇与挑战。