American Importers Association(AIA) ( AIA ) offers some tips on how to have an effective communication with American importers. By Introducing the requirements of AIA, this paper presents the author's opinion on compiling textbooks and teaching of business correspondence. 介绍了美国进口商协会(AIA)(AIA)关于促销信函的写作要求及其范例,提出了对商务函电教材编写及商务函电教学的一些看法。