The platform demonstrated both new creative and revenue-generating possibility for multimedia storytelling, and has become so widely admired and imitated by media companies, that the form itself is now known as Snowfall. 这个平台展现了多媒体叙事的创意和创收可能,受到广泛推崇和效仿,这种形式更是被冠以雪从天降体。
But in the case of look-a-likes Burton and Depp, their creative partnership is based on absurdity, trust, and a common love of dark, twisted storytelling. 而对于如此相似的波顿和德普来说,他们极富创造性的合作源自荒谬,信任以及对黑暗扭曲的叙事方式的共同喜爱。
Creative teams, the participants are told, now need to behave more like improv actors " story building " instead of storytelling so they can respond in real time to an unpredictable audience. 现在的传播需要的是“即兴表演”,要用“构建故事StoryBuilding”取代过去的“讲故事Storytelling”,如此我们才能对难以预测的受众做出实时反应。