In allusion to the misunderstanding on Internet advertising, the thesis points out that the main target of Internet advertising communication should be changed from marketing to brand spread, the communication manner should be " admission style " instead of " constraint style ". 针对人们在网络广告认识上的误区,文章指出网络广告传播的主要目标要由直销行销到品牌传播,网络广告的传播方式要由强迫式到许可式。