Furthermore, this paper expatiate on the key customer management strategy of engineering design consultation enterprise, in terms of the characteristic of engineering design enterprise, offer a method to put key customer management into practice. 第四,阐述了工程设计咨询企业重点客户管理策略(CMS),针对工程设计企业的特点,提出了重点客户管理的具体实施方法。
Firstly, this paper defines what CRM is; secondly, it classifies customers from two angles of qualitative and quantitative classifications and provides relevant customer management strategy; 首先界定了CRM的基本内涵,然后从定性和定量两个角度对CRM中的客户进行分类并给出相应的客户管理策略(CMS),最后阐述了CRM中客户分类管理的基本步骤与目标。
The third part proposes the marketing strategy and customer management strategy to intensify institutional customer marketing so as to raise their value from aspects including promoting marketing mentality, subdividing customer market, implementing integrated marketing and customer relation management. 第三部分从提升营销理念、客户市场细分、实施整合营销、运用客户关系管理四个方面提出了强化机构客户营销、提升机构客户价值的营销策略和客户管理策略(CMS)。
Study on Customer Segmentation and Customer Management Strategy(CMS) of Distributor Based on Customer Value 基于客户价值的中间商客户细分与客户管理策略(CMS)研究
Hengshui tax and against the existing situation, put forward the " intelligent " strategy, brand strategy, channel strategy, customer management strategy, customer management strategy, internal quality control system strategy of the seven strategies. 并针对衡水国税现有的状况,提出了职能化策略、品牌策略、渠道策略、顾客管理策略、内部顾客管理策略及质量控制体系策略等七大策略。