The third part of this paper is about the application of product placement in the area of movie 、 the Spring Festival Gala Evening and the network game, especially in the area of Spring Festival Gala Evening. 通过这三个方面展示了国内植入式广告研究的成就及其局限性。本文第三部分主要介绍植入式广告在电影、春节联欢晚会以及网络游戏等三个领域的运用。