This article applied perceptive value theory in the process of mobile phone users selecting communications operator, expanding the field of perceptive value study, also providing new ideas for telecommunications operator management. 本文将感知价值理论应用于手机用户对通讯运营商的选择过程中,扩展了感知价值的研究领域,也为通讯运营商的经营管理提供了新思路。
From perceptive value perspective, the theoretical model of cell phone users initial choosing and transferring communications operators is constructed, the process of which is analyzed. 从感知价值角度构建了手机用户初始选择通讯运营商的理论模型,和手机用户转移选择通讯运营商的理论模型,分析了两个选择行为的形成过程。