Leverage Point Media is engaged in providing in-store marketing solutions and services to pharmaceutical and consumer packaged goods marketers. 杠杆点传媒是一家从事制药和快速消费品行业营销提供店内营销解决方案和服务。
Applied experience gained from an client in the consumer packaged goods industry has directly influenced this article. 从消费品制造工业中的一个客户处所获得的实用的经验直接影响了本文。
The empirical results from analysis of two consumer packaged goods categories, toothpaste and dish detergents, reveal that brand equity estimates from store sales data are reliable and correlate well with other measures of brand equity. 对两种有包装的消费品牙膏和盘子清洁剂进行的实证分析表明,从商店销售数据估计的品牌资产是可靠的,并将此与其他测量品牌资产的方式结合起来。
Procter & Gamble is around a consumer packaged goods theme. 宝洁的主题是包装消费品。
However, the really big opportunity is in helping traditionally analog industries such as healthcare, professional services, manufacturing and consumer packaged goods to emigrate to the programmable world. 不过,真正的重大机遇在于帮助传统的模拟类行业比如医疗卫生业、专业服务业、制造业和快消品行业进军可编程世界。