CRM system can provide customers with customized services to improve satisfaction and improve customer profit contribution, enable enterprises to improve efficiency, expand market share, and retain customers derive greater benefits. 通过对客户提供量身定做的服务来提高客户的满意度并改善客户的利润贡献度,使企业在提高效率、拓展市场和保留客户获得更大的收益。
On the base of above-mentioned, two methods of evaluation customers are brought up. The first is the method of absolute evaluation, which is the customer profit contribution rate to evaluate the customer value. 在上述的基础上,本文提出了两个层次的客户评价方法,一是绝对评价方法即采用客户利润贡献(CPC)率评价客户价值;
The strength of customer profit contribution ability has become a key factor influencing the effect of value-creation activities of the bank. 客户的价值贡献能力已经成为商业银行创值活动的主要影响因素。
Customer lifetime profit ( CLP ) is a criterion based on which the customer's contribution to its supplier is measured. However, the forecasting of CLP is a unsolved problem. 客户全生命周期利润(CLP)是判别客户对公司价值大小的标准,但如何预测CLP是一个至今没有很好解决的问题。