At the same time, enterprise culture innovation under the consumer value must be combine with the product innovation, technological innovation, system innovation and other aspects of management innovation organically, to perfect the system of enterprise innovation continuous. 同时以消费者价值为导向的企业文化创新还必须与企业的产品创新、技术创新、制度创新及管理创新的其他方面有机结合起来,不断健全和完善企业发展的创新体系。
With the consumer habit changing, the product life cycle is gradually shortened and the demand uncertainty from the market is increasing day by day. The traditional inventory management has been unable to meet the requirement of low-cost and high service for the modern retail. 随着消费者行为习惯不断改变,产品的生命周期逐渐缩短,来自市场的需求不确定性日趋增大,传统库存管理模式已经无法满足现代零售企业对低成本、高服务水平的要求。
Intra-brand environment includes enterprise and consumer level. At enterprise level, the factors, including total fixed assets, market share, asset-liability ratio, product sales profit rate, exchange appreciate rates, management demonstration effect and technological innovation, influence the brand competitiveness. 品牌内部环境包括企业和消费者层面,企业层面对农产品品牌竞争力影响指标包括固定资产总值、市场占有率、资产负债率、产品销售利润率、出口创汇率、管理示范效应和技术创新能力。