Then the paper will further discuss the necessity of developing brand animation image through the diversified interactive communication media & advertising, and arrive at the point that brand animation image advertising is the effective way to realize industry economic value. 提出借用广告多样的互动传播媒介发展动漫品牌形象的必然性的思考,得出动漫品牌形象广告是实现产业经济价值的有效途径。