This article uses data from 104 small and medium enterprises, building a knowledge transfer activities and business performance measurement system. 本文使用的数据来自104个中小企业,构建了知识转移活动和企业绩效指标体系。
Secondly, the author reviews the relevant theories and secondary research of business marketing strategies which include business products development, marketing positioning, motivation of salespeople, organizational buying behaviour, pricing strategy for business markets and marketing performance measurement. 回顾了相关的市场营销理论和电子业务的营销策略,其中包括企业的产品开发,市场定位,销售人员的激励,组织的购买行为,企业市场定价策略和营销绩效考核。
Meanwhile, paper introduced influence of business basic information and operating performance as measurement of business static credit, which expanded the scope of E-commerce business credit measure and reflected business credit comprehensively. 同时论文商家基本信息及其经营表现对信用的影响引入模型中,作为商家静态信用进行测度,扩大了电子商务商家信用测度的范围,更加全面的反映商家信用度。
In order to evaluate enterprises ' performance objectively and exactly after application of ERP, and promote the application and implementation of ERP in business, it is urgent to establish an integrated enterprise performance measurement system under ERP. 为了客观准确地评价企业实施ERP后的绩效,并推动ERP在企业中的应用与实施,迫切需要建立一套完整的关于ERP环境下企业绩效的评价体系。
Through an empirical study, it is found that there is a significant relationship between the scores of the four IC elements of a company and its business performance, which proves the validity and rationality of the IC measurement model and the qualitative index system. 实证研究发现,以该评价体系得出的企业智力资本各因素评分值与企业业绩有显著的相关关系,从而证明了该指标体系的有效性和合理性。