To the high technology readiness group, flexibility 、 personal customization 、 image-building have positive impacts on perceived value. 对高科技准备性群体来说,弹性、个性化定制以及形象性对效用价值和娱乐价值都具有正面影响。
To the low technology readiness group, subjective norm 、 personal customization 、 obtainable and compatibility have positive impacts on both utilitarian and hedonic value. 对低科技准备性群体来说,主观规范、个性化定制、可获得性以及相容性对效用价值和娱乐价值皆具有积极的影响作用。